Discover ALEX BRIGHT HOTEL

Our History

We are part of the world's largest travel company, offering unmatched choice for guests and driving unrivaled value for owners. With our expansive portfolio of brands, dynamic sales and marketing platform, and the world's most admired guest loyalty program ,we focus on driving long-term profitable partnerships with owners. It's never been easier for owners to tap into the power of the world's leading hospitality company.

We minimize our environmental footprint by sustainably managing our energy and water use, reducing our waste and carbon emissions and increasing the use of renewable energy. We employ innovative technologies to plan, implement, track and communicate how we operate responsibly to mitigate climate-related risk, benefiting our business and the communities in which we operate.

Operate Sustainable Hotels

From design to the guest experience, sustainability is embedded into our business strategy. We collaborate with our associates, hotel owners, franchisees, brands, suppliers, business partners and guests to actively reduce the environmental impact of and risk to our business by designing and operating sustainable hotels.

Environmental sustainability

We are committed to integrating leading environmental and social practices into our supply chain and partnering with like-minded suppliers. We aim to reduce the negative environmental and social impact of our business activities by focusing on sustainable, responsible and local sourcing.